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Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message?
Get a load of Layar, which puts the magic of augmented reality in the hands of anyone with an idea and an iPhone 3GS or a phone that runs Google’s Android OS. Its Reality Browser lets users see digital messages scattered over the real world.
The result is a second society invisible to the naked eye. Create Your Own Layar lets you build any type of message you want, then tag it to what you like: Focusing a phone on a random barstool might reveal a video left by the last person there, and random strangers on the subway could be littered with messages of unrequited love from those who adore them from a distance.
One of the coolest things about Layar is the license it gives to create e-cards of the future: Use it to encourage users to leave things like snowmen—or virtual versions of your dynamite product—on each other’s porches. When someone “leaves” a digital creation somewhere, Layar can contact the recipient and invite them to see their digital gift, complete with a personalized message.
Now you can offer loyal customers your creative material to spread messages to each other! Think of it: For roommates, an invisible tube of toothpaste, complete with a nudgy message to buy more, in every bathroom! For couples, a digital vase of roses on every desk! How might your product fit this mix? The choices are virtually endless.
Check out these tips from Layar for connecting your company with customers looking for a little magic. And see what folks in the US are already doing with it.
The Po!nt: Use Layar like a player! Now there’s a whole new digital layer where folks can find cool messages hidden in daily reality. Brainstorm how you might use it in your opt-in world.
Looking for great mobile marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Mobile Marketing Factbook (May 2010). With 139 pages and 99 charts, it is full of relevant mobile marketing stats and trends. The Mobile Marketing Factbook is Part 4 of the complete Digital Marketing Factbook (our 296-page full report).
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Related to: Customer Behavior
Related to: Customer Behavior
Related to: Customer Behavior
Related to: Customer Behavior
Related to: Customer Behavior
Tags: Customer Behavior
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